{"id":205404,"date":"2025-11-07T09:27:21","date_gmt":"2025-11-07T09:27:21","guid":{"rendered":"https:\/\/ecoffeecupnstg.wpenginepowered.com\/?page_id=205404"},"modified":"2026-03-12T02:27:47","modified_gmt":"2026-03-12T02:27:47","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/ecoffeecup.com\/usa\/our-approach\/","title":{"rendered":"About Ecoffee Cup for Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"205404\" class=\"elementor elementor-205404\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f74522f e-flex e-con-boxed e-con e-parent\" data-id=\"4f74522f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2dc170 elementor-widget elementor-widget-heading\" data-id=\"7a2dc170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9dd2cd elementor-widget elementor-widget-heading\" data-id=\"2e9dd2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The problem in 2026.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd2aecc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1fd2aecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite a growth in awareness and<br \/>some excellent initiatives, the problem<br \/>of single-use continues to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b358cad e-con-full e-flex e-con e-parent\" data-id=\"b358cad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cf327 elementor-hidden-tablet elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c8cf327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b766b0a elementor-hidden-desktop elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b766b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71bab79 e-flex e-con-boxed e-con e-parent\" data-id=\"71bab79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37ef4a1 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"37ef4a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb0878 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"bdb0878\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;770496e&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;e113744&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;f139a6c&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af81d6 e-flex e-con-boxed e-con e-child\" data-id=\"2af81d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d91295a e-con-full e-flex e-con e-child\" data-id=\"d91295a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b47ef04 elementor-widget elementor-widget-heading\" data-id=\"b47ef04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's the problem?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edbf73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6edbf73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every single-use \u201cpaper\u201d cup has a thin plastic (PP or PLA) lining making them suitable\u00a0for hot beverages. While this lining provides the ultimate in convenience, it requires\u00a0a specialist process to separate it during recycling. The net result is that the vast majority\u00a0of single-use cups, compostable or otherwise, will end up as landfill.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be940eb e-con-full e-flex e-con e-child\" data-id=\"be940eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7c3524 e-con-full e-flex e-con e-child\" data-id=\"b7c3524\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9deb24b e-con-full e-flex e-con e-child\" data-id=\"9deb24b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa36e02 elementor-widget elementor-widget-heading\" data-id=\"fa36e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Separation of waste <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfbb65 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4bfbb65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConsumer confusion as to which bin to put single-use cups remains central to the problem. The \u201cpaper feel\u201d of a single-use cup still gives many consumers the mistaken belief that they should put them with paper recycling, leading to contamination of the waste stream.\n\nIn addition, compostable single-use cups require a completely separate waste stream for them to be successfully composted, meaning that while they may be compostable, the vast majority end up in general waste. Unless the company that provides the cups is providing the end-of-life solution, they will almost certainly end up in land fill.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1aa9a2 e-con-full e-flex e-con e-child\" data-id=\"a1aa9a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b572f25 e-con-full e-flex e-con e-child\" data-id=\"b572f25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a5da8e0 e-con-full e-flex e-con e-child\" data-id=\"a5da8e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ae034 elementor-widget elementor-widget-heading\" data-id=\"07ae034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lack of clear action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e726588 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e726588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn-again off-again legislative attempts in many markets over the past decade has led to significant confusion amongst vendors and customers alike, with high-profile initiatives such as West Australia\u2019s \u201cban\u201d, little more than a swap from one type of single-use for another. Reusable cup trials by large-scale vendors have also shown promise, however the undeniable reality is that some continue to play both sides of the coin to protect their business models.\n\nUnfortunately, what started as a socio-political ground-swell in 2017 has been overshadowed by other, more \u201cnews-worthy\u201d feed, while the pile of single-use cups gets bigger each and every year.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e86d59 e-con-full e-flex e-con e-child\" data-id=\"2e86d59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 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.elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-206754 .elementor-element.elementor-element-2e00653{font-family:\"SeasonSans\", Sans-serif;font-size:24px;font-weight:300;line-height:30px;color:#FFFFFF;width:var( --container-widget-width, 100% );max-width:100%;--container-widget-width:100%;--container-widget-flex-grow:0;}.elementor-206754 .elementor-element.elementor-element-2e00653 > .elementor-widget-container{margin:19px 0px 0px 00px;padding:00px 41px 00px 41px;}.elementor-206754 .elementor-element.elementor-element-2e00653.elementor-element{--align-self:center;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-206754 .elementor-element.elementor-element-53d12dd .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-206754 .elementor-element.elementor-element-53d12dd .elementor-button .elementor-button-content-wrapper{gap:8px;}.elementor-206754 .elementor-element.elementor-element-53d12dd .elementor-button{font-family:\"SeasonSans\", Sans-serif;font-size:16px;font-weight:500;border-radius:24px 24px 24px 24px;}body:not(.rtl) .elementor-206754 .elementor-element.elementor-element-53d12dd{right:34px;}body.rtl .elementor-206754 .elementor-element.elementor-element-53d12dd{left:34px;}.elementor-206754 .elementor-element.elementor-element-53d12dd{bottom:33px;}.elementor-206754 .elementor-element.elementor-element-527939a{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:0px 24px 24px 0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-206754 .elementor-element.elementor-element-527939a:not(.elementor-motion-effects-element-type-background), .elementor-206754 .elementor-element.elementor-element-527939a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00000000;background-position:100% 0px;background-size:135% auto;}@media(max-width:1156px){.elementor-206754 .elementor-element.elementor-element-527939a:not(.elementor-motion-effects-element-type-background), .elementor-206754 .elementor-element.elementor-element-527939a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:0% 0px;}}@media(max-width:767px){.elementor-206754 .elementor-element.elementor-element-937f361{--min-height:0px;}.elementor-206754 .elementor-element.elementor-element-814982a{--min-height:475px;--border-radius:0px 0px 24px 24px;--padding-top:24px;--padding-bottom:0px;--padding-left:028px;--padding-right:28px;}.elementor-206754 .elementor-element.elementor-element-3035e9e .elementor-heading-title{font-size:24px;line-height:32px;}.elementor-206754 .elementor-element.elementor-element-3035e9e > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-206754 .elementor-element.elementor-element-2e00653{font-size:18px;line-height:24px;--container-widget-width:100%;--container-widget-flex-grow:0;width:var( --container-widget-width, 100% );max-width:100%;}.elementor-206754 .elementor-element.elementor-element-2e00653 p{margin-block-end:0px;}.elementor-206754 .elementor-element.elementor-element-2e00653 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:10px 0px 0px 0px;}.elementor-206754 .elementor-element.elementor-element-53d12dd .elementor-button{font-size:12px;padding:9px 13px 9px 13px;}.elementor-206754 .elementor-element.elementor-element-53d12dd{bottom:15px;}.elementor-206754 .elementor-element.elementor-element-527939a{--min-height:225px;--border-radius:24px 24px 0px 0px;}.elementor-206754 .elementor-element.elementor-element-527939a:not(.elementor-motion-effects-element-type-background), .elementor-206754 .elementor-element.elementor-element-527939a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-206754 .elementor-element.elementor-element-527939a.e-con{--order:-99999 \/* order start hack *\/;}}@media(min-width:768px){.elementor-206754 .elementor-element.elementor-element-814982a{--width:50%;}.elementor-206754 .elementor-element.elementor-element-527939a{--width:50%;}}\/* Start custom CSS for text-editor, class: .elementor-element-2e00653 *\/\/* Center the paragraph BLOCK inside all Elementor Text Editor widgets *\/\r\n.elementor-widget-text-editor .elementor-widget-container p {\r\n   \/*max-width: 520px;   \/* set your global readable width *\/\r\n   \/*margin-left: auto;*\/\r\n   \/*margin-right: auto;*\/\r\n}\r\n\r\n\r\n\/* Center UL blocks the same way as paragraphs *\/\r\n.elementor-widget-text-editor .elementor-widget-container ul {\r\n   \/*max-width: 520px;*\/\r\n   \/*margin-left: auto;*\/\r\n   \/*margin-right: auto;*\/\r\n\r\n  \/* reset browser default indentation *\/\r\n  padding: 00px 41px 00px 23px !important;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"206754\" class=\"elementor elementor-206754 swiper-slide e-loop-item e-loop-item-207020 post-207020 aboutpagecarousel type-aboutpagecarousel status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-937f361 e-con-full e-flex e-con e-parent\" data-id=\"937f361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-814982a e-con-full e-flex e-con e-child\" data-id=\"814982a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3035e9e elementor-widget elementor-widget-heading\" data-id=\"3035e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Numbers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00653 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e00653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>More than 300 billion single-use cups made.<\/li>\n<li>Over 50 billion in the USA.<\/li>\n<li>Less than 1% recycled.<\/li>\n<li>21 million tons of CO2.<\/li>\n<li>Equivalent to 4.5 million cars.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d12dd elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"53d12dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527939a e-con-full e-flex e-con e-child\" data-id=\"527939a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-206754\">.e-loop-item-207019 .elementor-element.elementor-element-814982a:not(.elementor-motion-effects-element-type-background), .e-loop-item-207019 .elementor-element.elementor-element-814982a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#0e1324;}.e-loop-item-207019 .elementor-element.elementor-element-53d12dd .elementor-button{fill:#f7f5ef;color:#f7f5ef;background-color:#df5345;}.e-loop-item-207019 .elementor-element.elementor-element-527939a:not(.elementor-motion-effects-element-type-background), .e-loop-item-207019 .elementor-element.elementor-element-527939a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/02\/Asset-4@300x-4.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"206754\" class=\"elementor elementor-206754 swiper-slide e-loop-item e-loop-item-207019 post-207019 aboutpagecarousel type-aboutpagecarousel status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-937f361 e-con-full e-flex e-con e-parent\" data-id=\"937f361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-814982a e-con-full e-flex e-con e-child\" data-id=\"814982a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3035e9e elementor-widget elementor-widget-heading\" data-id=\"3035e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Below the surface.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00653 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e00653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every single-use \u201cpaper\u201d cup has a thin plastic (PP or PLA) lining making them suitable for hot beverages. While this lining provides the ultimate in convenience, it requires a specialist process to separate it during recycling. The net result is that the vast majority of single-use cups, compostable or otherwise, will end up as landfill.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d12dd elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"53d12dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527939a e-con-full e-flex e-con e-child\" data-id=\"527939a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-206754\">.e-loop-item-206761 .elementor-element.elementor-element-814982a:not(.elementor-motion-effects-element-type-background), .e-loop-item-206761 .elementor-element.elementor-element-814982a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#0e1324;}.e-loop-item-206761 .elementor-element.elementor-element-53d12dd .elementor-button{fill:#f7f5ef;color:#f7f5ef;background-color:#df5345;}.e-loop-item-206761 .elementor-element.elementor-element-527939a:not(.elementor-motion-effects-element-type-background), .e-loop-item-206761 .elementor-element.elementor-element-527939a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/01\/Asset-3@300x-5.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"206754\" class=\"elementor elementor-206754 swiper-slide e-loop-item e-loop-item-206761 post-206761 aboutpagecarousel type-aboutpagecarousel status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-937f361 e-con-full e-flex e-con e-parent\" data-id=\"937f361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-814982a e-con-full e-flex e-con e-child\" data-id=\"814982a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3035e9e elementor-widget elementor-widget-heading\" data-id=\"3035e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer Confusion.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00653 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e00653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The \u201cpaper feel\u201d of a single-use cup still gives many the mistaken belief that they belong with paper recycling. This ultimately leads to contamination of the waste stream. For compostable cups to be successfully composted, they also require a separate waste stream. While they may be compostable, without the correct end-of-life separation, the vast majority end up in general waste.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d12dd elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"53d12dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527939a e-con-full e-flex e-con e-child\" data-id=\"527939a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-206754\">.e-loop-item-206760 .elementor-element.elementor-element-814982a:not(.elementor-motion-effects-element-type-background), .e-loop-item-206760 .elementor-element.elementor-element-814982a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#506b55;}.e-loop-item-206760 .elementor-element.elementor-element-53d12dd .elementor-button{fill:#f7f5ef;color:#f7f5ef;background-color:#df5345;}.e-loop-item-206760 .elementor-element.elementor-element-527939a:not(.elementor-motion-effects-element-type-background), .e-loop-item-206760 .elementor-element.elementor-element-527939a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/01\/DTS_THE_INTERN_Shauna_Summers_Photos_ID11409-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"206754\" class=\"elementor elementor-206754 swiper-slide e-loop-item e-loop-item-206760 post-206760 aboutpagecarousel type-aboutpagecarousel status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-937f361 e-con-full e-flex e-con e-parent\" data-id=\"937f361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-814982a e-con-full e-flex e-con e-child\" data-id=\"814982a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3035e9e elementor-widget elementor-widget-heading\" data-id=\"3035e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lack of clear action.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00653 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e00653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite their undoubted success, reuse trials such as California\u2019s <em>Petaluma Cup<\/em>, and other vendor initiatives have been in short supply. (In fact some large-scale vendors continue to lobby against such schemes.) While customers may be aware of the problem, it requires more unified incentives from state governments and vendors to start making an ascent of the single-use mountain. But we can do it!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d12dd elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"53d12dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527939a e-con-full e-flex e-con e-child\" data-id=\"527939a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e88834 e-con-full containerBG elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"6e88834\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760e16c elementor-widget elementor-widget-html\" data-id=\"760e16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ec-mobile-slider-3\">\n  <div class=\"ec3-track\"><\/div>\n  <div class=\"ec3-dots\"><\/div>\n\n  <!-- CUSTOM ARROWS BELOW THE SLIDER -->\n  <div class=\"ec3-custom-arrows\">\n    <div class=\"ec3-prev\">\n      <img decoding=\"async\" src=\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/2025\/11\/Group-25161.png\" alt=\"Previous\">\n    <\/div>\n    <div class=\"ec3-next\">\n      <img decoding=\"async\" src=\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/2025\/11\/Group-25160.png\" alt=\"Next\">\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-901f36e e-flex e-con-boxed e-con e-parent\" data-id=\"901f36e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df7a14 elementor-widget elementor-widget-heading\" data-id=\"6df7a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011015c elementor-widget elementor-widget-heading\" data-id=\"011015c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our journey.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88839e1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"88839e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;We were most definitely part of\nthe problem, so we decided to do\nsomething about it.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13551b8 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"13551b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03fe63d elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"03fe63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeb6b7b e-con-full e-flex e-con e-parent\" data-id=\"eeb6b7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351d0de e-flex e-con-boxed e-con e-parent\" data-id=\"351d0de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f61b2e elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"7f61b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;207133&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-dynamic-207133\">.e-loop-item-207021 .elementor-element.elementor-element-35cf0df1:not(.elementor-motion-effects-element-type-background), .e-loop-item-207021 .elementor-element.elementor-element-35cf0df1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#df5345;}.e-loop-item-207021 .elementor-element.elementor-element-48813db9 .elementor-button{fill:#DF5345;color:#DF5345;background-color:#f7f5ef;}.e-loop-item-207021 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .e-loop-item-207021 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/02\/Asset-2@300x-7.png\");}<\/style><style id=\"loop-207133\">.elementor-207133 .elementor-element.elementor-element-f0b45fd{--display:flex;--min-height:600px;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:50px 50px 50px 50px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-207133 .elementor-element.elementor-element-f0b45fd:not(.elementor-motion-effects-element-type-background), .elementor-207133 .elementor-element.elementor-element-f0b45fd > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00000000;}.elementor-207133 .elementor-element.elementor-element-35cf0df1{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:24px 0px 0px 24px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-207133 .elementor-element.elementor-element-24e20740 .elementor-heading-title{font-family:\"SeasonMix\", Sans-serif;font-size:52px;font-weight:300;line-height:62px;color:#FFFFFF;}.elementor-207133 .elementor-element.elementor-element-24e20740 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:30px 0px 0px 41px;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-207133 .elementor-element.elementor-element-4df1c130{font-family:\"SeasonSans\", Sans-serif;font-size:24px;font-weight:300;line-height:30px;color:#FFFFFF;width:var( --container-widget-width, 100% );max-width:100%;--container-widget-width:100%;--container-widget-flex-grow:0;}.elementor-207133 .elementor-element.elementor-element-4df1c130 > .elementor-widget-container{margin:19px 0px 0px 00px;padding:00px 41px 00px 41px;}.elementor-207133 .elementor-element.elementor-element-4df1c130.elementor-element{--align-self:center;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-207133 .elementor-element.elementor-element-48813db9 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-207133 .elementor-element.elementor-element-48813db9 .elementor-button .elementor-button-content-wrapper{gap:8px;}.elementor-207133 .elementor-element.elementor-element-48813db9 .elementor-button{font-family:\"SeasonSans\", Sans-serif;font-size:16px;font-weight:500;border-radius:24px 24px 24px 24px;}body:not(.rtl) .elementor-207133 .elementor-element.elementor-element-48813db9{right:34px;}body.rtl .elementor-207133 .elementor-element.elementor-element-48813db9{left:34px;}.elementor-207133 .elementor-element.elementor-element-48813db9{bottom:33px;}.elementor-207133 .elementor-element.elementor-element-21b1289f{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:0px 24px 24px 0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-207133 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .elementor-207133 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#00000000;background-position:center center;background-size:cover;}@media(min-width:768px){.elementor-207133 .elementor-element.elementor-element-35cf0df1{--width:50%;}.elementor-207133 .elementor-element.elementor-element-21b1289f{--width:50%;}}@media(max-width:767px){.elementor-207133 .elementor-element.elementor-element-f0b45fd{--min-height:0px;}.elementor-207133 .elementor-element.elementor-element-35cf0df1{--min-height:450px;--border-radius:0px 0px 24px 24px;--padding-top:24px;--padding-bottom:0px;--padding-left:028px;--padding-right:28px;}.elementor-207133 .elementor-element.elementor-element-24e20740 .elementor-heading-title{font-size:24px;line-height:32px;}.elementor-207133 .elementor-element.elementor-element-24e20740 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-207133 .elementor-element.elementor-element-4df1c130{font-size:18px;line-height:24px;--container-widget-width:100%;--container-widget-flex-grow:0;width:var( --container-widget-width, 100% );max-width:100%;}.elementor-207133 .elementor-element.elementor-element-4df1c130 p{margin-block-end:0px;}.elementor-207133 .elementor-element.elementor-element-4df1c130 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:10px 0px 0px 0px;}.elementor-207133 .elementor-element.elementor-element-48813db9 .elementor-button{font-size:12px;padding:9px 13px 9px 13px;}.elementor-207133 .elementor-element.elementor-element-48813db9{bottom:15px;}.elementor-207133 .elementor-element.elementor-element-21b1289f{--min-height:250px;--border-radius:24px 24px 0px 0px;}.elementor-207133 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .elementor-207133 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-207133 .elementor-element.elementor-element-21b1289f.e-con{--order:-99999 \/* order start hack *\/;}}\/* Start custom CSS for text-editor, class: .elementor-element-4df1c130 *\/\/* Center the paragraph BLOCK inside all Elementor Text Editor widgets *\/\r\n.elementor-widget-text-editor .elementor-widget-container p {\r\n   \/*max-width: 520px;   \/* set your global readable width *\/\r\n   \/*margin-left: auto;*\/\r\n   \/*margin-right: auto;*\/\r\n}\r\n\r\n\r\n\/* Center UL blocks the same way as paragraphs *\/\r\n.elementor-widget-text-editor .elementor-widget-container ul {\r\n   \/*max-width: 520px;*\/\r\n   \/*margin-left: auto;*\/\r\n   \/*margin-right: auto;*\/\r\n\r\n  \/* reset browser default indentation *\/\r\n  padding: 00px 41px 00px 23px !important;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"207133\" class=\"elementor elementor-207133 swiper-slide e-loop-item e-loop-item-207021 post-207021 about-story-bottom type-about-story-bottom status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f0b45fd e-con-full e-flex e-con e-parent\" data-id=\"f0b45fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35cf0df1 e-con-full e-flex e-con e-child\" data-id=\"35cf0df1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e20740 elementor-widget elementor-widget-heading\" data-id=\"24e20740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In the beginning&#8230;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1c130 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4df1c130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It took two years to perfect but in early 2014, Ecoffee Cup was born. Making its debut at Autumn Fair, the response was hugely positive, but not necessarily for the reasons we had hoped. While everyone loved our colors and patterns, most didn\u2019t think single-use was a problem; even fewer believed that cafes would welcome reusables. But some saw the true postential, with Loughborough University and Eden Project being some of our early adopters.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48813db9 elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"48813db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b1289f e-con-full e-flex e-con e-child\" data-id=\"21b1289f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-207133\">.e-loop-item-207022 .elementor-element.elementor-element-35cf0df1:not(.elementor-motion-effects-element-type-background), .e-loop-item-207022 .elementor-element.elementor-element-35cf0df1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#df5345;}.e-loop-item-207022 .elementor-element.elementor-element-48813db9 .elementor-button{fill:#DF5345;color:#DF5345;background-color:#f7f5ef;}.e-loop-item-207022 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .e-loop-item-207022 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/02\/Asset-2@300x-9.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"207133\" class=\"elementor elementor-207133 swiper-slide e-loop-item e-loop-item-207022 post-207022 about-story-bottom type-about-story-bottom status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f0b45fd e-con-full e-flex e-con e-parent\" data-id=\"f0b45fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35cf0df1 e-con-full e-flex e-con e-child\" data-id=\"35cf0df1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e20740 elementor-widget elementor-widget-heading\" data-id=\"24e20740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">War on Waste&#8230;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1c130 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4df1c130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It wasn\u2019t until 2016 that things really started to move in the right direction. As part of his War on Waste program, TV personality Hugh Fearnley-Whittingstall shone a long-overdue spotlight on the enormous problem of single-use waste. Finally, the penny started to drop! For the first time, reuse had permeated both media and political realms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48813db9 elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"48813db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b1289f e-con-full e-flex e-con e-child\" data-id=\"21b1289f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-207133\">.e-loop-item-207023 .elementor-element.elementor-element-35cf0df1:not(.elementor-motion-effects-element-type-background), .e-loop-item-207023 .elementor-element.elementor-element-35cf0df1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#df5345;}.e-loop-item-207023 .elementor-element.elementor-element-48813db9 .elementor-button{fill:#DF5345;color:#DF5345;background-color:#f7f5ef;}.e-loop-item-207023 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .e-loop-item-207023 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/02\/ted_lasso.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"207133\" class=\"elementor elementor-207133 swiper-slide e-loop-item e-loop-item-207023 post-207023 about-story-bottom type-about-story-bottom status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f0b45fd e-con-full e-flex e-con e-parent\" data-id=\"f0b45fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35cf0df1 e-con-full e-flex e-con e-child\" data-id=\"35cf0df1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e20740 elementor-widget elementor-widget-heading\" data-id=\"24e20740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In the spotlight&#8230;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1c130 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4df1c130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A decade on and things have come a long way \u2013 at least in some respect. We\u2019ve been in Vogue, in Forbes, in parliament, on Ted Lasso, Love Island and Emmerdale \u2013 and even in the Daily Mail! We\u2019ve been cloned, copied, called out, pilloried \u2013 and even named one of Oprah\u2019s Christmas Favorites. And together we\u2019ve saved over 250m single-use cups from landfill.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48813db9 elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"48813db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b1289f e-con-full e-flex e-con e-child\" data-id=\"21b1289f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-207133\">.e-loop-item-206834 .elementor-element.elementor-element-35cf0df1:not(.elementor-motion-effects-element-type-background), .e-loop-item-206834 .elementor-element.elementor-element-35cf0df1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#df5345;}.e-loop-item-206834 .elementor-element.elementor-element-48813db9 .elementor-button{fill:#DF5345;color:#DF5345;background-color:#f7f5ef;}.e-loop-item-206834 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .e-loop-item-206834 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2025\/11\/af6a373f5f816ff9d7dd0bd1bc41f34d7aafeab1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"207133\" class=\"elementor elementor-207133 swiper-slide e-loop-item e-loop-item-206834 post-206834 about-story-bottom type-about-story-bottom status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f0b45fd e-con-full e-flex e-con e-parent\" data-id=\"f0b45fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35cf0df1 e-con-full e-flex e-con e-child\" data-id=\"35cf0df1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e20740 elementor-widget elementor-widget-heading\" data-id=\"24e20740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But have we achieved&#8230;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1c130 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4df1c130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sadly, we don\u2019t feel like we\u2019ve come close. Reuse rates remain stubbornly stuck \u2013 even in decline in some markets. COVID was a near-fatal blow and ever since, lobbying against reuse has been fierce. It\u2019s not quite what we envisaged moving into our second decade. But with every good fight comes resolution. Now is the time to push forward and make a real difference.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48813db9 elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"48813db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b1289f e-con-full e-flex e-con e-child\" data-id=\"21b1289f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-207133\">.e-loop-item-206829 .elementor-element.elementor-element-35cf0df1:not(.elementor-motion-effects-element-type-background), .e-loop-item-206829 .elementor-element.elementor-element-35cf0df1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#0e1324;}.e-loop-item-206829 .elementor-element.elementor-element-48813db9 .elementor-button{fill:#DF5345;color:#DF5345;background-color:#f7f5ef;}.e-loop-item-206829 .elementor-element.elementor-element-21b1289f:not(.elementor-motion-effects-element-type-background), .e-loop-item-206829 .elementor-element.elementor-element-21b1289f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/sites\/5\/2026\/01\/Asset-6@300x-4-e1770484213246.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"207133\" class=\"elementor elementor-207133 swiper-slide e-loop-item e-loop-item-206829 post-206829 about-story-bottom type-about-story-bottom status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f0b45fd e-con-full e-flex e-con e-parent\" data-id=\"f0b45fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35cf0df1 e-con-full e-flex e-con e-child\" data-id=\"35cf0df1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e20740 elementor-widget elementor-widget-heading\" data-id=\"24e20740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&#8230;what we set out to?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1c130 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4df1c130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our focus remains on broadening our church to a mainstream audience, many of whom are yet to engage with the issue. The signs are positive but the next few years are critical; every decision, no matter how small, counts towards creating the future we all want. Every again is again.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48813db9 elementor-absolute td-loop-nav elementor-widget elementor-widget-button\" data-id=\"48813db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b1289f e-con-full e-flex e-con e-child\" data-id=\"21b1289f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5865807 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5865807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad96cf elementor-hidden-tablet elementor-hidden-mobile elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"3ad96cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;770496e&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;e113744&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;f139a6c&quot;},{&quot;_id&quot;:&quot;6ea02b1&quot;,&quot;slide_title&quot;:&quot;Slide #4&quot;},{&quot;_id&quot;:&quot;e70a3c0&quot;,&quot;slide_title&quot;:&quot;Slide #5&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f73889 e-flex e-con-boxed e-con e-child\" data-id=\"2f73889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dea2eb1 e-con-full e-flex e-con e-child\" data-id=\"dea2eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4d1e9 elementor-widget elementor-widget-heading\" data-id=\"ea4d1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In the beginning...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc41931 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc41931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It took two years to perfect, but in February 2014, Ecoffee Cup was born. Making its debut at Birmingham\u2019s Autumn Fair, the response was overwhelmingly positive \u2013 but not necessarily for the reasons we had hoped. While everyone loved our colours and patterns, most didn\u2019t think single-use was a problem; even fewer believed that cafes would welcome reusables. But some saw the true potential, with Loughborough University and Eden Project being early adopters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f25945 e-con-full e-flex e-con e-child\" data-id=\"7f25945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6321f e-flex e-con-boxed e-con e-child\" data-id=\"3d6321f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5fb25c e-con-full e-flex e-con e-child\" data-id=\"a5fb25c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-057e0f3 e-con-full e-flex e-con e-child\" data-id=\"057e0f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f25ee0a elementor-widget elementor-widget-heading\" data-id=\"f25ee0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">War on Waste...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6b59f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f6b59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But it wasn\u2019t until 2016 that things really started to move in the right direction. As part of his War on Waste program, TV personality Hugh Fearnley-Whittingstall shone a long-overdue spotlight on the enormous problem of single-use waste. Finally, the penny started to drop. For the first time, reuse had permeated both media and political realms.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef6a482 e-con-full e-flex e-con e-child\" data-id=\"ef6a482\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68fc511 e-flex e-con-boxed e-con e-child\" data-id=\"68fc511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e54e56c e-con-full e-flex e-con e-child\" data-id=\"e54e56c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9374fa3 e-con-full e-flex e-con e-child\" data-id=\"9374fa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94680fc elementor-widget elementor-widget-heading\" data-id=\"94680fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In the spotlight...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d02c03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1d02c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA decade on and things have come a long way \u2013 at \nleast in some respect. We\u2019ve been in Vogue, in Forbes,\nin parliament, on Ted Lasso, Love Island and Emmerdale \n\u2013 and even in the Daily Mail! We\u2019ve been cloned, copied, \ncalled out, pilloried \u2013 and even named one of Oprah\u2019s \nChristmas Favorites. And together we\u2019ve saved over\n250m single-use cups from landfill.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49532d8 e-con-full e-flex e-con e-child\" data-id=\"49532d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c662512 e-flex e-con-boxed e-con e-child\" data-id=\"c662512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8de9820 e-con-full e-flex e-con e-child\" data-id=\"8de9820\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-11d0cf8 e-con-full e-flex e-con e-child\" data-id=\"11d0cf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56dd74a elementor-widget elementor-widget-heading\" data-id=\"56dd74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But have we achieved...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253bf0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"253bf0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSadly, we don\u2019t feel like we\u2019ve come close. Reuse rates \nremain stubbornly stuck \u2013 even in decline in some \nmarkets. COVID was a near-fatal blow and ever since, \nlobbying  against reuse has been fierce. It\u2019s not quite \nwhat we envisaged moving into our second decade.\nBut with every good fight comes resolution. Now is the \ntime to push forward and make a real difference. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-833c97e e-con-full e-flex e-con e-child\" data-id=\"833c97e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a3ab52 e-flex e-con-boxed e-con e-child\" data-id=\"1a3ab52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aab9320 e-con-full e-flex e-con e-child\" data-id=\"aab9320\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a488308 e-con-full e-flex e-con e-child\" data-id=\"a488308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8c8e0 elementor-widget elementor-widget-heading\" data-id=\"fc8c8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">...what we set out to?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d26c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"16d26c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur focus remains on broadening our church to a \nmainstream audience, many of whom are yet to engage \nwith the issue. The signs are positive but the next few \nyears are critical; every decision, no matter how small, \ncounts towards creating the future we all want.  \nEvery again is again.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdaef56 e-con-full e-flex e-con e-child\" data-id=\"fdaef56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1666aaa e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"1666aaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41fbe1 elementor-widget elementor-widget-html\" data-id=\"f41fbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ec-mobile-slider-4\">\n  <div class=\"ec4-track\"><\/div>\n  <div class=\"ec4-dots\"><\/div>\n\n  <div class=\"ec4-custom-arrows\">\n    <div class=\"ec4-prev\">\n      <img decoding=\"async\" src=\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/2025\/11\/Group-25161.png\" alt=\"Prev\">\n    <\/div>\n    <div class=\"ec4-next\">\n      <img decoding=\"async\" src=\"https:\/\/ecoffeecup.com\/usa\/wp-content\/uploads\/2025\/11\/Group-25160.png\" alt=\"Next\">\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f65b88 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"1f65b88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f702ff4 e-con-full e-flex e-con e-child\" data-id=\"f702ff4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b228b7 elementor-widget elementor-widget-heading\" data-id=\"9b228b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About our Founders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46e6aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c46e6aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting any business is hard enough. But starting it with your partner in a rural Italian village with two young kids&nbsp;and impossibly slow internet requires a degree of patience and commitment rarely seen.<\/p>\n<p>David and Ali McLagan founded Ecoffee Cup in early 2014, driven by their revelation that \u201cpaper\u201d to-go cups weren&#8217;t recyclable. David \u2013 an advertising Creative Director \u2013 and Ali, coming from large-scale manufacturing, launched the brand after pivoting from their careers while living in rural Italy. The original Ecoffee Cup, made from composite materials, gained traction with early partners including Loughborough University and Eden Project.<\/p>\n<p>Moving the business back to London in 2017, together, they\u2019ve built a vibrant, impact-focused brand, scaling through commercial partnerships and an unwavering mission to reduce single-use waste and normalize reuse \u2013&nbsp;internet speeds notwithstanding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dd2c82 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"0dd2c82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e275fe7 e-con-full e-flex e-con e-child\" data-id=\"e275fe7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86926ed elementor-widget elementor-widget-heading\" data-id=\"86926ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About our founders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5398ed6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5398ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting any business is hard enough. But starting it with your partner in a rural Italian village with two young kids\u00a0and impossibly slow internet requires a degree of patience and commitment rarely seen.<\/p><p>David and Ali McLagan founded Ecoffee Cup in early 2014, driven by their revelation that \u201cpaper\u201d to-go cups weren&#8217;t recyclable. David \u2013 an advertising Creative Director \u2013 and Ali, coming from large-scale manufacturing, launched the brand after pivoting from their careers while living in rural Italy. The original Ecoffee Cup, made from composite materials, debuted at Birmingham\u2019s Autumn Fair and gained traction with early partners including Loughborough University and Eden Project.<\/p><p>Moving the business back to London in 2017, together, they\u2019ve built a vibrant, impact-focused brand, scaling through commercial partnerships and an unwavering mission to reduce single-use waste and normalize reuse \u2013\u00a0internet speeds notwithstanding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About The problem in 2026. Despite a growth in awareness andsome excellent initiatives, the problemof single-use continues to grow. What&#8217;s the problem? Every single-use \u201cpaper\u201d cup has a thin plastic (PP or PLA) lining making them suitable\u00a0for hot beverages. While this lining provides the ultimate in convenience, it requires\u00a0a specialist process to separate it during [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-205404","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About Ecoffee Cup for Businesses - Ecoffee Cup United States<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecoffeecup.com\/usa\/our-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Ecoffee Cup for Businesses\" \/>\n<meta property=\"og:description\" content=\"About The problem in 2026. Despite a growth in awareness andsome excellent initiatives, the problemof single-use continues to grow. What&#8217;s the problem? Every single-use \u201cpaper\u201d cup has a thin plastic (PP or PLA) lining making them suitable\u00a0for hot beverages. 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